As a small, woman-owned business with health-discerning owners, we only sell what we ourselves would consume. Our wild blueberry powder is made from a proprietary dried process to retain 100% of the whole wild blueberry, including the important skin and pulp, with no added sugar or fillers. When a powder is freeze-dried or made as a concentrate, extract, or juice powder, it is not including the full nutritional content of all parts of the wild blueberry in the finished powder. Those types of drying methods make the powder blue in color (and of lower quality and cost) and not the dark purple color of the whole berry that is derived from the skin and fiber. This unique drying method includes the skin and fiber in the finished product which keeps the nutritional and antioxidant properties intact. Wild Lowbush, wild-harvested, wild blueberries are more revered than larger, cultivated highbush berries, so look for the word WILD in front of the word blueberry and the deep purple color of the powder. One teaspoon of our wild blueberry powder equals 1/2 cup of fresh wild blueberries.